So, you’re blogging away to your heart’s content about your adorable little cutie-pies, posting artfully arranged pictures of them in the snow or describing their latest supermarket meltdown in excruciating detail, when you’re struck by a troubling thought: is anybody actually reading this? And if they aren’t reading me, who are they reading? Who are the big fish in the even bigger pond that is the world of parenting blogs?
Who are the most influential parenting bloggers on Twitter in the UK?
Let’s break this down to the national level. We’ve taken a look at the Tots 100 list of UK parenting blogs, adding a few other parenting blogs that we’ve encountered that do not feature, and tried to assess the impact each blogger has on Twitter, using the social media analytics service, Klout.
Klout is one of the ways in which UK bloggers are able to gauge (and jealously guard) their own social media impact. To give some sense of perspective, Google and Twitter each have a Klout score of 97. (Klout has rather modestly awarded itself a score of 80.) The score is one of the factors that Tots 100 use to come up with its own rankings each month, but Klout focuses particularly on likes, comments and shares – social media’s most precious crypto-currency.
Our Top 50
So, deep breath, here is our list of the 50 most influential parenting bloggers on Twitter. We’ve highlighted our Top 13, as there was just too much influence to squeeze into 10 bloggers.
The good news is that many of them are joint 38th, so no one has to worry about being bottom of the league. On other hand, we are very aware that we might have left out a mummy blogging superstar out there somewhere, so if you have any suggestions for people we’ve overlooked, let us know by posting a comment below.
Blog name | Twitter handle | Real name | Quick Biography | Klout | Followers | Tweets | |
1 | Brummy Mummy of 2 | brummymummyof2 | Emma Conway | With a higher Klout score than any other blogger we've found on Twitter, Brummy Em is at our Number 1 spot. A reassuring voice that being a mum can be much harder work than Instagram might let on that's been heard everywhere from the Daily Mail to the Huffington Post. | 79 | 21,222 | 52,240 |
2 | Write Like No One's Watching | charltaylor | Charlotte Taylor | One of the @ChannelMum 'online village', 'the honest face of parenting', Charlotte is a mother of two with twin passions for 90s music and cheese. She's our second most influential parenting Twitter account, making the most of her relatively small number of followers. | 77 | 5,350 | 45,025 |
3 | This Mama Life | ThisMamaLifeUK | Sarah Willox Knott | Sarah is in our third position and a full-time working mum and vlogger from London. | 76 | 8,582 | 21,944 |
4 | The Sensory Seeker | pinkoddy | Joy Jackson | Joy is our fourth most influential Twitter parenting blogger with a mammoth 120k tweets. She is a zero waste ambassador and SEND advocate from Gloucestershire with plenty of expertise to share with parents of children with special needs. | 72 | 10,010 | 121,012 |
5 | Mudpie Fridays | MudpieFridays | Clare Minall | Clare is a mother of two who is dedicated to balancing motherhood with a corporate career. She also shares her experiences of being pregnant with Sticky Blood Syndrome. Despite only having 8.5k tweets, she rounds off our Top 5. | 70 | 21,742 | 8,517 |
5 | North East Family Fun | NEFamilyFun | Samantha Rickelton | Sam is an award-winning family, travelling and money-saving blogger who acts as a 'mini-TripAdvisor' for the North East of England. Mother in a family of five and full-time blogger. | 70 | 13,034 | 43,162 |
7 | Side Street Style | laurasidestreet | Laura Schwormstedt | South African feminist, ethical living and family blogger. Laura lives in Wales and travels near and far with her partner and two children. | 68 | 16,316 | 26,743 |
7 | Toby & Roo | tobyandroo | Harriet Shearsmith | Harriet appears at joint number 7 in our list of influential parenting tweeters. She's a coffee addict living in the North of England and a mother of three with expert knowledge of children products. | 68 | 22,461 | 56,471 |
7 | Cuddle Fairy | CuddleFairy | Becky O'Haire | Becky is a New York native who has crossed the Atlantic to live in Mayo in the West of Ireland. Her posts on Positive Parenting and a healthy lifestyle have won her enough influence to appear at joint number 7. | 68 | 21,429 | 78,752 |
7 | We're going on an adventure | Lollinski | Colette Burgess | Regularly appearing on Mummy blogging award shortlists, Colette has transplanted herself across the Pennines into Manchester and our Top 10. She blogs about her family of five and her life balancing teaching and motherhood. | 68 | 16,721 | 69,955 |
7 | Monkey and Mousey | MonkeyandMousey | Jenny Eaves | Scottish Mum to two young boys, Jenny is also a home educator and a bat ecologist. She posts extensively on travel, breastfeeding and parenting with respect. | 68 | 23,192 | 81,077 |
7 | ET Speaks from Home | etspeaksfrom | Eileen Teo | Eileen is a mother of two and award-winning blogger, who writes about cookery, DIY and raising a family within the Chinese culture. | 68 | 19,094 | 119,400 |
7 | The Inspiration Edit | Inspire_Edit | Angela Milnes | Angela is an award-winning Lancashire family lifestyle blogger and qualified Early Years teacher, posting about interest-based learning and crafty ideas. | 68 | 20,591 | 116,485 |
14 | Slummy Single Mummy | mummyblogger | Jo Middleton | Multi-award winning UK family and lifestyle blogger. Certified word lover. Single mummy to Belle, @teachezbee and three kittens. At least threetimes more followers than any other blogger in this countdown. | 67 | 84,522 | 71,334 |
14 | A Moment with Franca | WithFranca | Franca Desjardins | Lawyer mum living in London. Multi-award-nominated family, lifestyle & travel blog. Part of vlogger team for @HuffPostUK and @MumsnetTowers. Creator of #KCACOLS. | 67 | 14,795 | 32,452 |
14 | You Baby Me Mummy | youbabymemummy | Aby Moore | Blogger, Course Creator, Mischief Maker. Make your BLOG into your BIZ. Enormous n/umber of tweets, over 225k. | 67 | 24,629 | 227,987 |
14 | The Brick Castle | TheBrickCastle | Jenny Leonard | Parent. Skilled at Lego building, dishwashing, mending all things broken or trodden on.. Ninja Pirate Friendly (aka Jenny). | 67 | 14,970 | 19,626 |
14 | Missing Sleep | missingsleep | Karen Langridge | Sleep deprived mum of two boys (8 & 10) Parenting and travel blogger. | 67 | 19,263 | 13,892 |
14 | Mother Distracted | lindahobbis | Linda Hobbis | Blogger, influencer, content creator, top 100 UK family lifestyle blog. Lives in Cardiff, Wales. | 67 | 12,671 | 146,641 |
14 | Someone's Mum | mumsomeone | Danielle Duggins | Danielle Duggins. Award winning and multi-award nominated blogger, writer and autism awareness campaigner. | 67 | 21,419 | 31,741 |
14 | Northumberland Mam | NorthumMam | Kim Carberry | A stay at home mum to two girls Becky & Ellie! Living it up in Northumberland in the North East of England | 67 | 7,654 | 58,797 |
22 | Plutonium Sox | PlutoniumSox | Natalie Ray | A family, travel and lifestyle blogger sharing the ordinary moments that make our lives extraordinary. Based in the West Midlands. | 66 | 18,191 | 50,586 |
22 | The Dadventurer | the_dadventurer | Dave Hornby | Sharing the adventures of a stay-at-home dad. Preschooler daughter (L) & newborn son ('Beetle'). #2 UK Dad Blog & #4 UK Parenting Blog. | 66 | 15,277 | 38,746 |
22 | What Katy Said | whatkatysaiduk | Katy | Join me & other mums to Declutter Motherhood and be the best you. | 66 | 15,584 | 63,288 |
22 | A Cornish Mum | stevie_couch | Stevie Couch | UK Blogger, Mum of boys 2004 + 2006 1 who has Type1 Diabetes, partner to a very patient man who I once gave food poisoning. | 66 | 22,155 | 46,410 |
22 | Verily Victoria Vocalises | VicWelton | Victoria Welton | Poet, Photographer, Lifestyle, Parent & Travel Blogger, daughter born January 2007, son born June 2017 via IVF Vlog series The Conception Diaries. | 66 | 12,561 | 77,390 |
22 | Kiddy Charts | KiddyCharts | Helen Neale | Top parent blog; Parenting advice; digital marketer with Channel Mum; parenting with glass of red & a smile. | 66 | 20,599 | 74,679 |
28 | Pink Pear Bear | pinkpearbear | Louise Taylor | Louise, Cheltenham, blogger, love my children & cake! | 65 | 14,783 | 18,797 |
29 | Hurrah for Gin | HurrahforGin | Katie Kirby | Writer/drawer person type thing. I like cheese, brushing my teeth, rabbits & gin. Published bestselling books on the trials of parenting, | 64 | 17,184 | 18,600 |
29 | Edspire | Edspire | Jennie Henley | Home educating mummy of 5 children 0-7. Passionate about baby play and learning through play. Living our life for Tilda. | 64 | 12,728 | 83,726 |
29 | Le Coin de Mel | LeCoindeMel | Mel Knibb | Maman of 4. Always camera in one hand, coffee in the other & chatting about food (or eating it!). Blogging about family life, food, allergies & photography. | 64 | 6,890 | 46,821 |
29 | Bubbablue and me | etusty | Emma Tustian | Farmer’s wife, mum of one, blogger, plus the day job (whatever that may be). Loves dancing, photography and talking. | 64 | 7,346 | 55,037 |
29 | Life Unexpected 2 | lifeunexpected2 | Chloe Taylor | Award-Winning Family Lifestyle Blogger. Lives in Cornwall. Mum to a toddler. Travel Lover. On a mission to help busy mums! | 64 | 11,096 | 41,060 |
29 | The Purple Pumpkin Blog | MsPurplePumpkin | Michelle Ordever | Sharing recipes, printables, travel (+ more!). Creative Blogger, Photographer, Disney Addict. | 64 | 6,666 | 62,393 |
29 | Evans-Crittens Family Blog | claireyfairey | Claire Evans | Writer of fun, family lifestyle blog with heart. Come along and read all about our adventures… | 64 | 9,502 | 15,443 |
29 | Bump to Baby | bumptobaby_blog | Alex Gladwin | Mum of 2 boys. Wife to my childhood sweetheart. Tudor obsessed. Crazy cat lady & Vegetarian. Award-nominated Blogger & Vlogger. | 64 | 9,480 | 18,987 |
29 | Life As Mum | lifeasmumblog | Beth Owen | Mum of 3. Parenting Blogger. Mummy blogger. Parenting blogger. NorthWalesBlogger | 64 | 6,562 | 50,782 |
38 | The Reading Residence | ReadingRes | Jocelyn Reading | Mum, Family & Lifestyle blogger. Bookworm, novice gardener, stationery & bujo addict, snail mailer, OU student. | 63 | 12,989 | 65,069 |
38 | Scrapbook Lives | scrapbooklives | Lauren | Mama to Athena, 4 & Arlo, 2 ☆ Job: Community. Manager & Social Media Manager (freelance). | 63 | 9,449 | 48,255 |
38 | Let's Talk Mommy | letstalkmommy | Jenny Ripatti-Taylor | Award winning blogger, mommy of two, Author, PR friendly, freelance, food editor at Little & Fierce. | 63 | 10,114 | 51,802 |
38 | Five Little Doves | fivelittledove5 | Laura Emmerson | Lancashire based Parenting blog Finalist. Mumsnet 2016 - Campaigner BiBs2017. Inspirational. Mum of 5. Raising awareness whilst raising rainbows. | 63 | 10,240 | 8,979 |
38 | Life According to Mrs Shilts | mrsshilts | Emma Shilton | UK Family Lifestyle Blogger. Mama to Olly (5yo) & Baby Freddie born Jan 2018. | 63 | 10,255 | 76,164 |
38 | A Slice of my Life | corneliusblog | Leanne Cornelius | Author of A Slice of My Life Wales blog. Mama of Aria born Feb 15 and two fur babies, Kitty & Earl Grey. Family & Lifestyle Blogger & Photographer. | 63 | 10,146 | 49,177 |
38 | Little Hearts, Big Love | liquoriceuk | Louise George | Full-time mummy & blogger, raising awareness of CHD & treasuring every precious moment with my gorgeous girlies. Shortlisted in BiBs2016 for best family blog. | 63 | 9,053 | 37,007 |
38 | Twin Mum and Dad | Twinmumanddad | Emily Higgins | Emily Higgins. Parenting, Travel, Lifestyle. Mummy & daddy to twin girls. | 63 | 11,978 | 53,635 |
38 | Hodge Podge Days | HodgePodgeDays | Jane Arschavir | Food, family & lifestyle blogger. Freelance Writer. ICA Cheese Judge. Proud Mancunian. Loves crafts. Mum to a boy & a pup. 98% tired. | 63 | 10,462 | 44,171 |
38 | Ramblings of a Suburban Mum | suburb4nmum | Maria Hyrapiet | Mum of two boys, works @eveningstandard Designer by day. Family, Travel & Lifestyle Blogger by night. | 63 | 9,734 | 14,568 |
38 | Katy Kicker | katykicker | Katy Stevens | I love to help people kick their finances into touch. I blog about parenting, money saving and much more. Based in Harlow, Essex. | 63 | 9,980 | 48,427 |
38 | Life with Pink Princesses | lwpprincesses | Jodie May-Smith | A UK Parenting & Lifestyle Blogger & Vlogger. Covering family, travel and more! | 63 | 4,826 | 24,469 |
38 | Making It Up | liveotherwise | Jax Blunt | Autistic home educator, blogger, sometime geek, I have children, books, and pictures crowding out the words in my head. | 63 | 9,368 | 242,946 |
*The Klout scores were all taken on 24 February 2018.
Comments
What about The Unmumsy Mum…
Submitted by Jen on Tue, 03/06/2018 - 19:14What about The Unmumsy Mum or Man vs Baby?
Cuddle Fairy
Submitted by Becky, Cuddle Fairy on Wed, 03/07/2018 - 22:09Thanks so much for including me on your list! I’m a twitter addict lol
I made a list!
Submitted by Jenny @thebric… on Thu, 03/08/2018 - 12:39I'm just delighted. It's a rare day I make it onto a list and 14 is my favourite number. I'd like to thank everyone who is still up at 2am and happy to talk utter garbage :D
Arepops
Submitted by Ayse on Fri, 03/09/2018 - 20:00We may not be as big as some of the amazing blogs on here but we're working hard to make our blog a safe space and place for all mums to come and get advice and for a chat. We'd love to be considered.
Www.arepops.com
Thanks
Submitted by Claire on Tue, 03/13/2018 - 15:04Thanks for including Diary of the Evans-Crittens! xxx
Chatting lots got me on the list
Submitted by Emma T on Thu, 03/15/2018 - 21:03Thanks for including me. First time I've made a list for chatting lots! I'm in great company
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